Branding Project Onboarding Guide

Welcome! This guide will walk you through each step of creating a new brand identity. We’re here to help you make a brand that feels true to your vision.

Project Overview

Timeline: 6 to 8 weeks
Sessions: Once per week (1 week apart)

Session Plan

  1. Session 1: Getting to Know Each Other

    • Names, where we’re from, favorite Atlanta celebration spots, and how we’re feeling about the project.

  2. Session 2: Finding the Right Message

    • Talk about brand values and words that will help us share your story.

  3. Session 3: Brainstorming Ideas

    • Pick two ideas to explore in detail.

  4. Session 4: Choosing the Final Concept

    • Decide on the one idea we’ll bring to life.

  5. Session 5: Polishing the Design

    • Make any final tweaks to the design.

  6. Session 6: Final Presentation and Launch Prep

    • Get the brand ready to share with the world.

Session
Details

  • Introductions

    • Your Name, Birthplace, Favorite Celebration Spot in Atlanta

    • Highs and Lows: What are you excited about? Any worries?

    Setting Expectations

    • Meeting Schedule: Confirm dates and times for each session.

    • Learning and Teamwork:

      • Branding Basics – Short activities to learn about branding.

      • Your Role – Active participation, completing short homework, and sharing ideas.

    • Brand Goals:

      • Outside the Company – Make your brand visible and memorable.

      • Inside the Company – Keep everyone clear and aligned.

    • Group Expectations – Share your own goals and roles.

  • Description text goes hereCheck-In

    • What Did You Learn?

    • Any Questions?

    1. Refine the Message

      • Reds: Areas that need more work.

      • Greens: Ideas you love.

      • Yellows: Things you’re unsure about.

    2. Explain Simply

      • Put core values and main messages into simple language.

    3. Mood Boards

      • Choose three mood boards that represent your brand’s spirit.

    1. Reflections and Ideas

      • Discuss the Tim Ferris TED Talk and share thoughts on similar branding examples.

    2. Adopt Messaging

      • Finalize your brand’s main messages.

    3. Review Mood Boards

      • Pick themes based on values like diversity, growth, and community.

    4. Choose Two Themes

      • Select the two themes that best fit your vision.

  • In this last phase, we’ll decide on the final design.

    • Review Concepts: Go over the two themes we developed.

    • Pick the Winner: Choose the one concept that truly represents your brand.

  • In this session, we’ll make final adjustments to ensure the design is just right.

    1. Review Details

      • Go over the design and look for any small changes that can improve the overall look and feel.

    2. Fine-Tune Elements

      • Adjust colors, fonts, spacing, or layout based on final feedback.

    3. Check for Consistency

      • Ensure that all parts of the design match your brand’s voice and style.

    4. Confirm Final Changes

      • Review any last tweaks before locking in the design for launch.

  • This session is all about getting the brand ready to share with the world.

    1. Present Final Brand

      • Review the completed brand, including the logo, colors, fonts, and messaging.

    2. Prepare Brand Files

      • Ensure all files (logo versions, color codes, font files) are ready for use on social media, websites, and print.

    3. Launch Strategy

      • Discuss how and where the brand will be shared, and set a timeline for the launch.

    4. Celebrate the Launch

      • Wrap up with a celebration of the hard work and collaboration that brought the brand to life!

    Thank you for being part of this exciting journey! We’re thrilled to help create a brand that reflects who you are and what you stand for.